From founder-led sales to a $2.7M pipeline in North America.
Testfeed is an Antler-backed B2B SaaS platform using synthetic audiences to help consumer brands test products and campaigns before launch. Caspia built its first RevOps and outbound motion — from cold list to booked meetings across Australia and the US.
$2.7M
Qualified pipeline generated
≈5
Booked appointment per day
10+
Pilot customers secured
Company
Testfeed is an Antler-backed B2B SaaS platform using synthetic audiences to help consumer brands test products and campaigns before launch.
Industry
B2B SaaS (Antler-backed)
Services
RevOps build · ICP strategy · Outbound infrastructure · Multichannel sequencing · Reply handling · Pipeline reporting
Testfeed had a strong product and early traction, but sales lived entirely with the founder. There was no outbound system, no RevOps foundation, and a US expansion on the roadmap with no engine to power it.
The Challenge
Every conversation depended on the founder’s network and hours. Pipeline was unpredictable month to month, the US market was untouched, and there was no infrastructure — no enriched lists, no deliverability setup, no reporting — behind growth targets that assumed all three.
The Solution
Caspia built Testfeed’s revenue engine from zero: ICP definition and enriched target lists across Australia and North America, deliverability-engineered sending infrastructure, personalised multichannel sequences written from real buyer language, automated reply handling and booking, and centralised pipeline reporting.
The engine runs daily without a human touching the inbox.
The Result
Within months, Testfeed had its first predictable acquisition channel:
$2.7 million in qualified pipeline generated
Roughly one booked appointment per day, on autopilot
10+ pilot customers secured
Partnership conversations opened with Shopify Plus agencies and providers
A meeting secured with a $300M+ US retailer
First meetings with US investors — booked by the engine while the founder prepared to fly
Outbound became the growth engine behind Testfeed’s US expansion instead of a founder’s side task.
Millie Marconi
Founder of Testfeed.ai