Built by operators who watched
outbound fail from the inside.
Not the tools. Not the channel. The clarity. That is what we fixed.
Our Story
Caspia started after watching the same failure repeat across B2B companies. The outbound team gets hired. The sequences get written. The stack gets assembled. Six months later, the pipeline is still driven by the founder’s relationships. The diagnosis was always the same: nobody had defined the ICP with precision, and the message was describing the product instead of the buyer’s situation.
Caspia was built to fix the problem upstream of the campaign. Before the sequences. Before the messaging. Before any outreach goes live. We work with a small number of B2B companies who are serious about building a system that runs without them. We are not the right partner for everyone. But for the teams who fit, we go all in on building the map before the motion.
Meetings booked in 12 months
Avg positive reply rate
Avg onboarding to meeting time
B2B brands
Meetings booked in 12 months
Avg positive reply rate
Avg onboarding to meeting time
B2B brands
Meetings booked in 12 months
Avg positive reply rate
Avg onboarding to meeting time
B2B brands
Team Members
Built by someone who ran outbound at scale
Marcus Webb spent six years leading sales teams at two Series B SaaS companies. He managed 12 SDRs, oversaw thousands of outbound sequences, and sat through enough bi-weekly reviews to know exactly where the system breaks. Not the tools. Not the channel. The clarity. He built Caspia because the problem was always upstream of the campaign, and nobody was fixing it there.
Years of experience
Worth pipeline generated
Bahti Sultanov
Founder, Caspia
Team Members
Built by someone who ran outbound at scale
Marcus Webb spent six years leading sales teams at two Series B SaaS companies. He managed 12 SDRs, oversaw thousands of outbound sequences, and sat through enough bi-weekly reviews to know exactly where the system breaks. Not the tools. Not the channel. The clarity. He built Caspia because the problem was always upstream of the campaign, and nobody was fixing it there.
Years of experience
Worth pipeline generated
Bahti Sultanov
Founder, Caspia
Team Members
Built by someone who ran outbound at scale
Marcus Webb spent six years leading sales teams at two Series B SaaS companies. He managed 12 SDRs, oversaw thousands of outbound sequences, and sat through enough bi-weekly reviews to know exactly where the system breaks. Not the tools. Not the channel. The clarity. He built Caspia because the problem was always upstream of the campaign, and nobody was fixing it there.
Years of experience
Worth pipeline generated
Bahti Sultanov
Founder, Caspia
CASPIA POV
Three things the GTM industry will not say out loud.
Volume is a confession
Agencies that lead with email count are telling you precision is not in their offer. The right message to the right person beats volume every time.
Your ICP is a guess
No client’s ICP survives contact with their last 20 closed deals. The segment that looks best on paper is rarely the fastest to close.
Pipeline is just a number
Open rates tell you the machine is running. Meetings booked tell you it is working. We report on the one that matters.
CASPIA POV
Three things the GTM industry will not say out loud.
Volume is a confession
Agencies that lead with email count are telling you precision is not in their offer. The right message to the right person beats volume every time.
Your ICP is a guess
No client’s ICP survives contact with their last 20 closed deals. The segment that looks best on paper is rarely the fastest to close.
Pipeline is just a number
Open rates tell you the machine is running. Meetings booked tell you it is working. We report on the one that matters.
CASPIA POV
Three things the GTM industry will not say out loud.
Volume is a confession
Agencies that lead with email count are telling you precision is not in their offer. The right message to the right person beats volume every time.
Your ICP is a guess
No client’s ICP survives contact with their last 20 closed deals. The segment that looks best on paper is rarely the fastest to close.
Pipeline is just a number
Open rates tell you the machine is running. Meetings booked tell you it is working. We report on the one that matters.
Frequently Asked Questions
Common queries
Who do you work with?
We work with B2B companies that need clearer positioning, a stronger outbound system, and a more predictable pipeline. Most of our clients are SaaS, agencies, consulting firms, and service-based businesses.
How quickly can we expect results?
Most clients start seeing positive reply rates and qualified conversations within the first 30–45 days. Pipeline impact typically compounds over time as the system gets optimized.
Do you handle the outbound setup as well?
Yes. We handle everything from ICP research and messaging to domain setup, deliverability, and campaign infrastructure so your team can focus on closing deals.
Is this only for SaaS companies?
No. While we primarily work with B2B SaaS brands, we also partner with agencies, consulting firms, and other service-based businesses with high-ticket offers.
How involved does our team need to be?
Very little. We usually need a few strategy sessions upfront, then our team handles execution, optimization, and reporting while keeping you updated regularly.
Frequently Asked Questions
Common queries
Who do you work with?
We work with B2B companies that need clearer positioning, a stronger outbound system, and a more predictable pipeline. Most of our clients are SaaS, agencies, consulting firms, and service-based businesses.
How quickly can we expect results?
Most clients start seeing positive reply rates and qualified conversations within the first 30–45 days. Pipeline impact typically compounds over time as the system gets optimized.
Do you handle the outbound setup as well?
Yes. We handle everything from ICP research and messaging to domain setup, deliverability, and campaign infrastructure so your team can focus on closing deals.
Is this only for SaaS companies?
No. While we primarily work with B2B SaaS brands, we also partner with agencies, consulting firms, and other service-based businesses with high-ticket offers.
How involved does our team need to be?
Very little. We usually need a few strategy sessions upfront, then our team handles execution, optimization, and reporting while keeping you updated regularly.
Frequently Asked Questions
Common queries
Who do you work with?
We work with B2B companies that need clearer positioning, a stronger outbound system, and a more predictable pipeline. Most of our clients are SaaS, agencies, consulting firms, and service-based businesses.
How quickly can we expect results?
Most clients start seeing positive reply rates and qualified conversations within the first 30–45 days. Pipeline impact typically compounds over time as the system gets optimized.
Do you handle the outbound setup as well?
Yes. We handle everything from ICP research and messaging to domain setup, deliverability, and campaign infrastructure so your team can focus on closing deals.
Is this only for SaaS companies?
No. While we primarily work with B2B SaaS brands, we also partner with agencies, consulting firms, and other service-based businesses with high-ticket offers.
How involved does our team need to be?
Very little. We usually need a few strategy sessions upfront, then our team handles execution, optimization, and reporting while keeping you updated regularly.
For B2B SaaS Brands
Stop guessing your market. Start owning it.
We build the outbound system, positioning, and GTM clarity needed to turn your category into predictable pipeline.
For B2B SaaS Brands
Stop guessing your market. Start owning it.
We build the outbound system, positioning, and GTM clarity needed to turn your category into predictable pipeline.
For B2B SaaS Brands
Stop guessing your market. Start owning it.
We build the outbound system, positioning, and GTM clarity needed to turn your category into predictable pipeline.